About me

On the professional front...

Many things interest me - writing, blogging, creative communications, marketing, cultural studies, ethnographic research, facilitating conversations and participation, events, television, Internet and of course people, especially at the grassroots level. I've always prioritized my interests in whatever I do - personal and professional. Professionally, these interests have translated into the broad area of design and strategy into marketing and e-learning, with focus on Information and Instructional Design, Marketing Communications, Content and Digital Marketing and Social Media Marketing. 

After my post graduation in English, I pursued research in the area of teaching written composition at the college level. Since I was a UGC-JRF research scholar, I continued my research in the field of Communication English Studies. My doctoral research is an ethnographic critique of ESL curriculum at the tertiary level in India. At the same time, I took up teaching assignment at colleges in Hyderabad and had an enjoyable experience in making the teaching-learning experience innovative, engaging and experiential. At the same time, I could see that I was getting more attracted to new professional options using the Internet technologies. Perhaps, as a 'natural' follow-up, I was approached by an e-learning company to explore options in Instructional Design.

In the late 90's when I quit classroom teaching and joined an e-learning company as an Instructional Designer, I also had the responsibility of evangelizing e-learning in India through media, seminars and other forums. I began to contribute to popular dailies and magazines in the form of brief write-ups about e-learning, especially in the context of adult and workplace learning. Since then I've been keeping myself updated with the development in this field, often from media and the Internet. This has also helped me in contributing to the domain of higher education in India - a cause that is close to my heart.

At the same time, I had opportunities to take up different assignments in Marketing Communications, by way of getting visibility, creating awareness and influencing decision making. This was an exciting phase in my career when I used to create engaging collaterals, interact with sales guys, travel to different places, meet different people in the media - television, newspapers, magazines, event organizers. Preparing PR calendars and setting targets to measure the impact of these efforts raised the bar for me to learn and grow in this field. 

I have also had several opportunities to talk about Design in e-learning as a part of national seminars hosted by CDAC and CSI. The response to my articles and presentations in events has put me in touch with students,teachers, designers who seek my suggestions and advice on careers in e-learning, courses available in ID and help with learning resources etc.

Thanks to these interactions I am able to sustain my interest in the field as a learner, explorer and researcher often trying to use doctoral research in curriculum studies (design and production of teaching materials, course design) and my classroom teaching experience to make connections with evolving technologies for learning and develop new propositions. In course of my professional journey in e-learning design and development, I got to learn about Usability and user experience, Visual Communication Design,Learning Technologies, Training Evaluation, Marketing Communication, Assessment and Certification, Social Media in Learning. 

I'm glad my experience and inquiry has shaped up in the form of a book on e-learning, the first of its kind in India. This book has also helped me in contributing to the field of training and education, something I dreamt of doing after completing my doctoral studies. 

Looking back, my first break in instructional design opened up a world of opportunities understand various aspects of learning and technology...As a designer my primary goal was to understand how technology could be effectively put to use for purposes of learning, how learners interact with the content, how content can my suitably chunked and presented for ease of use, how content can be simplified and made engaging and interactive. How different forms of content (text, audio, video, games, simulations, images) can be blended to 'teach' a particular topic. How e-learning can be intergrated with classroom learning and how informal learning can be used for collaborative, social learning experience.